Is American Apparel selling with sex toys?
8 Nov 07  « prev | next »

American Apparel has long been known for selling its Seuss-like stock with highly sexual images of girls who often look too young to drive. The news reports each new scandalous campaign, and the company features a gallery of models on its site; half the thumbnails look like the start of an amateur porn shoot.

In that context, this web ad looks relatively tame:

Girl lying on stage

But what is this little stage? It’s a bit like a winner’s pedestal. But the way this model’s using it, it’s more like a stand-in for a certain marital aid: the Liberator.

This inconveniently-heeled nurse is modeling two shapes from Liberator Bedroom Adventure Gear, a site full of sex toys. So even this fully clothed model, who appeared next to this nonsexual Daily Mail article, is suggesting a playful bout of sex. The message is subtle enough to keep the average reader from complaining to the Mail, but it’s still part of AA owner Dov Charney’s formula: Sell with sex.


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